About Us

The successful use of AI is not only a technical question, but also a human one.

In brief

The Mensch-KI-Institut helps organizations find practical and scientifically grounded answers to the challenges of the AI transformation.

We combine diagnostics and education — from analyzing AI usage behavior to everyday-ready training.

Challenge

Many organizations are currently seeing wide differences in how their employees deal with AI. Some use AI confidently and productively, others uncertainly or in error-prone ways. This creates risks for the quality of work, information security, and the responsible use of AI systems.

At the same time, the pressure to implement requirements such as the EU AI Act in a sensible and efficient way keeps growing.

Our Approach

At the heart of our work is an integrated approach combining analysis and competence development.

01
Make visible
Surface differences in AI usage behavior transparently.
02
Analyze
Capture usage patterns and competencies scientifically.
03
Train
Develop practical, evidence-based training.
This helps organizations strengthen AI literacy in a targeted way and adjust course exactly where support is really needed.

Impact

AI only delivers its value once people work with it competently and reflectively.

For employees
  • Better results
  • More efficient work
  • Confidence in working with AI
For organizations
  • Fewer misapplications
  • More controllable risks
  • EU AI Act–compliant implementation

Team & Research

We are an interdisciplinary team at the intersection of psychological research, human-computer interaction, and organizational practice. Our work combines scientifically grounded insights into human behavior with user-centered design of digital systems.

Psychology
Insights into human behavior and AI usage
HCI
User-centered design of digital systems
Organizational practice
Experience in corporate contexts
Research focus

Parts of our team have spent several years researching AI literacy, motivation in AI usage, and the question of how people work with AI — particularly from a psychological perspective on human-AI interaction.

The people behind the institute

AM Dr. André Markus

Dr. André Markus

E-Learning & Test Diagnostics

Focus areas
  • Design and production of digital learning media
  • Needs assessment and design of development measures
  • Development and psychometric evaluation of diagnostic instruments
  • User-centered design and optimization of digital applications
Qualifications & experience
  • Dual degree in Psychology and in Media & Instructional Psychology (M.Sc.)
  • Doctorate in the natural sciences (Dr. rer. nat.)
  • University research on the diagnostics and development of AI competencies
  • Media production and design of audiovisual knowledge formats
What AI means to me

“For me, AI is a form of partnership in everyday life and at work. It speeds up processes and supports decisions, but its impact is shaped by people.”

AC Dr. habil. Astrid Carolus

Dr. habil. Astrid Carolus

AI Expert & Media Psychologist

Focus areas
  • Analysis and operationalization of AI competencies
  • Design and evaluation of innovative teaching and learning settings for digital competencies
  • Psychological conditions for competent use of technology and AI
  • Measuring psychological dimensions in dealing with media and AI
  • Psychological diagnostics and evaluation of learning processes
Qualifications & experience
  • Diploma in Psychology
  • Senior Academic Councillor at the Chair of Media Psychology
  • Consulting and coaching in organizational and corporate contexts
What AI means to me

For me, AI is far more than a mere tool. It acts more like a quasi-social counterpart.

SK Simon Kanwischer

Simon Kanwischer

Managing Director

Focus areas
  • Understanding individual challenges and goals
  • Developing tailored solution approaches
  • Guidance from the first conversation to the right solution
  • Connecting business practice with scientific expertise
Qualifications & experience
  • Studies in Psychology and Business Information Systems
  • Over 15 years in IT, consulting, and management
  • Years of experience building long-term business relationships
  • Organizational development in the context of technological change
What AI means to me

“For me, AI is an incredibly powerful tool: those who know its strengths and limits can harness its potential and put its risks into perspective.”

FH Florian Hofer

Florian Hofer

Web Presence & Technical Implementation

Focus areas
  • Artificial intelligence, especially generative AI and working with AI competencies
  • User experience and user-centered design of digital systems
  • Deployment of innovative digital technologies
Qualifications & experience
  • B.Sc. Digital Media Marketing
  • M.Sc. Human-Computer Interaction
  • Management & maintenance of international websites
  • Systematic preparation of scientific findings
What AI means to me

“To me, AI is a tool that supports people with complex tasks and extends their abilities rather than replacing them.”